The company showcases some of its monthly issues with beautiful graphics.īeing transparent with your product or service’s rates from the get-go will do more good than harm. Seattle Magazine not only includes its mission and team on its media kit. Excellent images mean your brand is meticulous to detail. Images are also essential to let journalists gauge brand quality. Here’s what GoodReads did with theirs on one page, dividing it into several sections. Make sure you mention your mission, abilities, and vision for the future. One way to resonate with journalists is through your company mission.
Here are British Vogue ’s media kit bios for their editor and director. Depending on the business type, you can also include the team behind your venture and include a brief bio on each. Here are some press kit elements and press kit examples that should help you get started:įirst is to hook journalists with a compelling paragraph about your company. To captivate journalists with your media kit, it’s vital to know what details to include, so you take the guesswork out of the initial inquiry. Overall, a press kit aims to capture the journalist’s interest, so they make a story about your brand or product.Įlements of a Media Kit (With Media Kit Examples) The most common media coverages are articles, interviews, or advertisements. Typically, the press kit will come with a product sample so the reporter or journalist can try it out. Īdditionally, some companies do it the conventional way by sending a print media kit to a reporter. In some cases, press kits are also embedded in a company website.
#Fastcompany digital media kit pdf
Now, they come in PDF files or email attachments. However, the digital age has paved the way for easier media kit downloads. Companies may also develop press kits if they’ve reached certain milestones in their journey and want news coverage on it.īefore the age of technology, press kits came in print.
Media kits are purposely created whenever a company launches a product, service, or event. So when should a company create press kits? It is used as a public relations document for journalists or reporters who might want to do a story about your company. But first, what is a media kit? Before uploading that media kit for all the world to see, we must define what it truly means.Ī media kit, or also known as “press kit,” is a document that contains all information about your business, products, services, teams, and all other details relating to the company’s success. If you’re wondering how else you can catapult your business to success, media coverage is a surefire method. But what is a media kit? And why do companies exert the effort to produce it? Read on to find out the components of a media kit and some real-life examples from top brands. To get journalists and reporters superb media coverage, companies must create a killer media kit. Due to this, companies compete for the best media coverage to put their product or service on a pedestal. We could say that media plays a massive role in our lives as consumers. In 2018, consumers spent an average of 473 media minutes worldwide as per Statista.
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